How much does sustainability mean to you?

Sustainability is vital for many reasons including Environmental Quality – In order to have healthy communities, we need clean air, natural resources, and a non-toxic environment.
To me, sustainability is essential. Before launching the company, I made it a point to avoid doing anything that would damage the environment. I have been sorting household waste for the past 5–6 years. We make compost out of the wet kitchen garbage and then separate the dry waste again. We produce eco-bricks from leftover single-use plastic. Due to this line of thinking, I made the decision to grow oyster mushrooms without the use of poisonous pesticides, making them safe for the environment, the grower, and the consumer. Along with being safe for people, it should also be safe for the environment.
And for our future generation, we should save the environment, if we extract all the nutrition and minerals from the farmland to make money today, then we are making our future generation poor in health and financial aspects, so living a sustainable life is very important.

Sustainability is vital for many reasons including Environmental Quality – In order to have healthy communities, we need clean air, natural resources, and a non-toxic environment.

Amritatva

How is your brand sustainable yet profitable?

As we are using oyster mushrooms which are grown without using harmful chemicals and we also use paper packaging to pack our products.
Oyster mushrooms are highly favourable for the ecosystem, they are grown on agricultural waste and require significantly less amount of land and water, and the leftover bags can be reused as compost, or can be used as cattle feed. Now many people are researching sustainable packaging also by using mushroom leftover bags.
So we are totally on the way to sustainability and yet profitable; Profitable in making the environment safe and profitable in living life meaningful, monitory profits is follow this path. oyster mushroom cultivation in a sustainable way.

How does sustainability add to customer acquisition?

Nowadays Consumers are very much aware of a safe environment and wanted to contribute to the ecosystem, they prefer the brands that are working towards the betterment of the ecosystem and making environment-friendly products.

How can brands today balance profitability & sustainability, does being sustainable mean any loss on the brand end?

As the consumer is now conscious about health and the environment safety, so this thing helps brands to make balance profitability & sustainability, brands portray them as eco-friendly products by following a sustainable way of making products, using eco-friendly packaging, using local resources, by not using harmful chemicals in making, no animal testing. No there is no loss in being sustainable, in fact, it helps the brand to increase its goodwill in the market.

Thanks for reading!